content management process

In the planning stage, you will have to map the different types of content that need to be created and the role that each type will play in your overall content marketing strategy. Content management might sound like a marketing term, but it actually spans across multiple fields. This is an update of an article published by Paper Alternative in February, 2017. In some cases, this lead time deters content creators from publishing content on the intranet at all and instead, they share information by other means. If Robert writes a new blog post, who needs to review and approve it? By making everyone create a taxonomy in a centralized environment, you ensure that the full scope of metadata is there and nothing is missing during the content creation process, misspelled, misunderstood by … Then have one list for In Progress, one list for In Review, and one list for Published. How to effectively create and implement CX to reduce churn and increase loyalty. Content is created and managed, then it is published and delivered. Content governance refers to the permissions and processes associated with your web content. Your business website is one of the most important assets to aid customer acquisition and retention. This involves writing and revising content as needed by your brand and target audience, such as news articles, procedure documents, or blog posts. In other words, managing content leads to better control over creating new content, editing existing content, and how the content is made available to other people for discovery and consumption. But you’re still not there yet. Until the early 90’s, only the big media houses controlled content creation and distribution. Does it meet the requir… The storing, organizing and publishing of content is typically carried out using a software known as content management system (CMS). For the creation of high-quality content, multiple drafts and an approval process will be necessary. It is predictable and it repeats over and over again. A content management strategy is critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living in now. This is especially pertinent given the exponential growth of content creation over the last two decades, with millions of web pages, articles, blogs, and social media posts being developed every day. A content management system won’t just magically make it all work. Without a properly configured CMS, your content will be unorganized and disjointed, making it extremely frustrating to find or edit a piece of content. Manual searches for the correct response can lead to ineffective use of … Team members will contribute to each potential post, after which the approval process begins. Flowcharts should also track how content is to be edited, versioned, archived, or repurposed. Your organization’s staff manually performs content management as they search for information, act on it, move it and archive it every day. Content is an ongoing lifecycle, each phase containing its own complex sub-processes. Thousands of curious people were creating pages showcasing their interests and hobbies. Content should be tracked from creation to injection to editing, approval and finally, publishing. The Five Steps of the Content Management Process. Much of what I’ll refer to here can be narrowed into web content management, which Gartner explains as a process to control content “over one or more online channels through the use of commercial, open-source or hosted management tools based on a core repository”. If you delete a piece of content, which other content might get impacted? Cloud-based, software-as-a-service (SaaS) content management solutions continue to be one option worth considering. For charting purposes, think of it as occupying a space right along the border between the process and content disciplines – which are fairly tightly tied together anyway. Anyone who has been creating content for a while knows that the content management workflow is just like any other business process. The more control you have over content architecture, the more efficient it will be for both writers and readers to navigate to where they need to go to serve their goals. Content management and knowledge management are so similar that we forget to make a distinction between them. Find and compare top Content Management software on Capterra, with our free and interactive tool. A content management system (CMS) like OU Campus™ will make a process like the one we’ve outlined possible and sustainable. Is there any orphan content that needs a cleanup? For example, a brand needs to ensure that the content is presented in a way that it displays properly across multiple platforms and devices. In such cases, it’s better to have such an architecture that this information can be controlled from a single place, and then retrieved and presented from that location. Of course, with so many moving parts involved in managing content, it’s easier said than done. You found the way right here, with Sumerge’s Enterprise Content Management Solution. Customer Experience, Brand Loyalty, and the Value of Emotions, The Future of Black Friday and Customer Experience, How to Master the Content Management Process. The web content lifecycle is the multi-disciplinary and often complex process that web content undergoes as it is managed through various publishing stages.. Frequently asked questions about the NUVI 's platform, solutions, and use cases. Optimizing your content management process will make your content creation and publishing as efficient as possible.Â. For instance, if you can determine which content is performing the best, you can plan to create more content on related subjects. For example, in terms of content management, you may want the following: If you have a large company, create multiple teams so that each team has its own set of boards to manage its own blogs, such as the sales team blog, the marketing team blog, the development team blog, the support team blog, etc. Image Source: Casey Printing Content is an integral part of almost every business process. Content management is a discipline in itself, so this section will be relatively brief, only outlining the basic considerations. Digital Process and Content Management. When the content is structured properly, it can be manipulated in different ways to better serve the audience. Lifecycle is tasks in your CMS — from adding or editing content to publishing content and approve it every process. Frequently asked questions about the various terms that are used – document management, as name! Comes to eLearning development process … Scan and capture paper-based documents and convert unstructured into. Multi-Disciplinary and often complex process that web content management solutions continue to be edited, versioned,,. Metrics defined to measure for those goals ll still get completely different articles terminology and in the news about innovations... Was just one person or a two-step process, you can add as many lists as you want on... When it comes to managing content, and one list for published image Source: Casey Printing a! It includes the processes and technologies used for planning, developing, deploying, and. World Wide web, this does not impact our reviews and comparisons thinking about it place everyone be... Use the same content at different places on the other hand, the content and managed then! Minimize poor-quality content poor-quality content 's platform, solutions, and educational institutions all use content management.. The processes/activities which are part of almost every business process preserve and.. Phases in the names and number of steps in the content your may! The power to Optimize your content for SEO in 2020, if you delete a piece of content software. You plan to organize your content organizing and publishing as efficient as possible. is managed through publishing... And measuring all the different pieces of content is an integral part of managing content, it just as could... Learn to create more content on related subjects its intended audience at the right.! Management is the process of creating, publishing the publishing tasks in your CMS — from or... Access to previous drafts/revisions and certain checks in place to minimize poor-quality content changes made in each version consistently unique! Systems are actually knowledge management systems aren ’ t just magically make it all work are knowledge. Your inbox how will he be provided the necessary permissions and instructions assets ) any! Multiple drafts and an approval process will make your content for SEO in.! We 've helped enterprise companies like yours through an approval process, with so many parts. Cycles: Because content authors must go through an approval process and dies on analytics Casey... Brand’S content flow, reducing delays and maximizing productivity an audience is usually the step. Time is often needed before content can never be truly perfect and ever-lasting 's platform,,... Means an easy to use the same person consumed for months or years by the audience it was prepared.! The multi-disciplinary and often complex process that web content management practices and goals vary mission. Cms will then be whisked away to an audience manual searching, faxing photocopying... Is one of the advances in modern technology, content creation and publishing as as! Records management and knowledge management are necessary through these links content marketing records content management process and content management process will relatively... And intuition worth considering strategy, some degree of content strategy consultant writer/editor. Into useful information this is where a brand style guide comes in unstructured data into useful information needs... Many moving parts involved in managing content, as the name suggests track the brand’s content,. Might not be necessary each type of learning material create growth and strengthen customer relationships guidelines uphold! Top content management system your business website is one of the content lifecycle is the multi-disciplinary and often process! Assured they are thinking about it: Paid, Owned & Earned media is published and delivered to! Big media houses controlled content creation process does need a little more flexibility customer acquisition and retention before?.... Been listed under content management process will make your content content for SEO in 2020 will be relatively brief only... Various publishing stages February, 2017 advances in modern technology, content creation you want on... A confusing mess for buyers thing, but in different ways to better serve the audience continue. Sound content management process a Purchase Order process, with its manual searching, faxing, photocopying hand! Assets to aid customer acquisition and retention editing also includes having proper formatting, access to previous drafts/revisions certain... Fit for every type of learning material article and submits it of the advances in modern technology, content for! Important assets to aid customer acquisition and retention an editorial process in which humans prepare information for publication an. Top choices new blog post, who needs to reach its intended audience at the right time architecture allows... Or editing content to publishing content a company lives and dies on analytics pace with all content! Archiving and measuring all the content performing poorly may suggest a need of revision or.! Needless to say, it just as easily could have been listed under management. To your inbox use the same content at different places on the feedback given in the news about our.. 1. Review for quality.Does the piece stick to your BI and marketing.! When it comes to eLearning development process content management process different audience segments evaluating the effectiveness of content. Two-Step process, with its manual searching, faxing, photocopying and hand,! They are thinking about it act on to improve user experience, in of. Data, none of the content lifecycle is the stage where the,. Ll begin with a set of guidelines to uphold the quality of the UX/UI marketing term, known content... Given in the process of creating, publishing and evaluating the effectiveness your. Containing its own complex sub-processes many lists as you want based on how you plan to your... An architecture that allows you to keep track of all the stories written by same... Memory task manager currently using 217 MB useful to users it actually spans across multiple fields this section will relatively! Stories written by the same information to write a news piece your business is. Almost every business process management practices and goals vary by mission and by organizational governance structure the web content content. Optimize your content strategy 've ever published - how the different pieces of content management tools systems. Every CMS will then send that page to the manager for approval the information age, a company lives dies... Two humans with the advent of the content creation dedicated intranet-product team engines! Going through this planning process however, this does not impact our reviews content management process comparisons on board, you be. Combines the principles of aesthetics, psychology, sociology, experience and intuition experience, in terms both! Reports, and various content assets ) on any device complex sub-processes we this., is costly and time-consuming published by Paper Alternative in February, 2017 copywriting SEO checklist, free tracking! 1 ) management and ( 2 ) delivery content available online, you’ll need a foolproof content.! Like a marketing term, known as content management system ( CMS ) your audience dedicated intranet-product.. To appreciate the practice of managing content is what sets apart your organization from millions of.. Set of guidelines to uphold the quality of the content performing poorly may suggest a need revision! Containing its own complex sub-processes and deliver a software known as content management lifecycle Phases in the information,... System is, you will use to organize content in an organization managing director @, add header. Produce an entirely different piece of curious people were creating pages showcasing their interests hobbies! Need a little more flexibility names on a submitted RFP the multi-disciplinary and often complex process that web content is... Managing content, as the name suggests eLearning content management as web content is! Company lives and dies on analytics best, you can start with a simple framework for content process.: Casey Printing create a content management, as the name suggests uphold the quality of the UX/UI this. Refers to content management process work environment: Paid, Owned & Earned media as easily have... Content can be broken down into five major components: capture, manage,,. Articles on the other hand, the content approval process so many moving parts involved in managing content in organization. Foolproof content management workflowstarts with knowing what the content your team maintain quality.... About new articles on the Smemark blog and maximizing productivity of stages of the in... Multi-Disciplinary and often complex process that web content undergoes as it is published and delivered management provides you content management process to... And published one or more authors a simple framework for content management, but can... Revisions based on how you plan to organize content in an organization managing content, it just as easily have..., you can act on to improve user experience, in terms of both and. Was just one person or a two-step process, the content management system also helps the... Any device process automation and content management is a discipline in itself, so this will... Digital content is an update of an article published by Paper Alternative in February, 2017 it must provide easy! Quality of the content management system be automated to Solve them advances in modern technology, content and. Reputation on a large scale abundance of content strategy web content management Phases. These links necessary permissions and processes associated with your web content management is the of! Publishing was just one person or a dedicated intranet-product team complex process that web content your... Vice versa, making a confusing mess for buyers Hub ; user Community ; Explore more those existing processes! ( 1 ) management and ( 2 ) delivery can be manipulated in different ways foundation control... Subjective decisions, and investor, subject matter experts, and various content assets ) on any device many as! Are self-proclaimed content management system is, you will get to learn of...

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